Video Game Guides

How to Increase Happiness in Northgard

There are many components to take into consideration when playing strategy games — How to Increase Happiness in Northgard being one of them. For new players, it may be overwhelming to have to handle all the aspects of the game, but don’t worry — we have your back!

What Does Happiness Do in Northgard?

Keeping your happiness above 0 is extremely important when building your town. This is primarily due to the various bad modifiers that come from negative happiness.

The first and most well-known factor that happiness contributes to is population growth. Happiness directly links to how fast you will receive new people within your settlement. So, if you have high happiness, your population will grow significantly faster than if you have low happiness.

Next, having low happiness (roughly below 0), your settlement will receive a production modifier. This will slow all your workers down and ultimately make your town worse.

Northgard: Why Is My Clan Unhappy?

Many aspects of the game can lower your town’s happiness. From population to spectral warriors (an enemy you will encounter often), all will lower happiness drastically if left unchecked.

Here are some things that will lower happiness in Northgard:

  1. Population
  2. Demanding Better Houses
  3. Demanding Better Town Hall
  4. Cold, Hungry or Sick Population


The main source of your happiness, or lack thereof, will be your population number. Depending on how high your population is, you will lose happiness. This effect will go up to the population of 25, in which you will receive up to -15 happiness — it’s a lot, right?!

Northgard Happiness

Demanding Better Houses

The next thing that will lower happiness in Northgard is your people demanding better houses; this is a demand they will make in almost every game.

When you have played a save file for a couple of years (in-game, that is), your population will inevitably demand better-quality houses. As you might know, there are two tiers of houses within the game, one that can be made using wood and another that is made with stone.

We recommend that when your people start demanding better houses, you spend five stone on upgrading one.

Demanding Better Town Hall

The same thing applies to not having an upgraded Town Hall; if you leave the upgrading of your Town Hall too late, then your people will begin to demand it to be upgraded. This message will come at different times, depending on your difficulty.

Northgard Town Hall

Cold, Hungry or Sick Population

Lastly, having your population be cold, hungry, or sick will significantly lower their happiness; this can come about if they lack firewood in the winter or if they lack edible food.

So, now knowing what lowers happiness, we now must learn how to increase happiness in Northgard.

How Do You Improve Happiness in Northgard?

As we have stated, there are various ways to increase the happiness of any given village:

  1. Brewers and/or Skalds
  2. How Much Land you have Colonized
  3. How Much Food You Have Spare
  4. Receiving Baldr’s Blessing
  5. Through Technologies

Brewers or Skalds

Brewers and/or Skalds are a worker type that can be made by assigning people to the Brewery. These workers have the unique ability to instantly increase your happiness by +2 (or +3 if the Brewery is upgraded). By placing down a single Brewery, upgrading it, then assigning three people to work there, you can increase your happiness by nine instantly!

How Much Land You Have Colonized

The next method of increasing happiness is simply colonizing more land! This means if you have some spare food lying around, we highly suggest you colonize some adjacent tiles.

Northgard How to Increase Happiness

Food Storage

Based on how much food you have lying around, you can get up to +2 happiness. That is:

  • +1 for a stockpile of 500 food
  • +2 for a stockpile of at least 1500 food

Receiving Baldr’s Blessing

Throughout a playthrough, as you gain lore and research new technologies, you will get blessing; one of them is Baldr’s Blessing, which will increase your happiness by +3

Through Technologies

Depending on which technologies you choose to research, you may gain various happiness modifiers. For instance, researching the ‘Journeyman’ technology will increase your happiness depending on how many areas you have explored. Or ‘Feeling Safe’, which gives you happiness depending on your army size.


To summarise, there are various horrible things that come along with negative happiness. Whether it’s the slower population or slower production. As a result, it is vital for you to keep your happiness above 0 at all times.

This can be done through many ways, all of which have been discussed within this article — How to Increase Happiness in Northgard

George Dermanakis

Hi! I'm George Dermanakis, the owner of NeuralGamer. I'm a passionate gamer, writer, and website developer. I've watched as NeuralGamer grew from a one-person team (me) to a team consisting of content writers, organizers, and more. Read some of my articles and make a judgment call — was it up to your standards? Hopefully, it was a smooth experience. I have many thousands of hours on Steam, and I consider myself an expert in any Paradox Interactive game, Cookie Run Kingdom, Dark Souls, The Forest, Civilization 6, Tropico and Merge games. Between these games, I have over 10,000 hours! If you need help, let us know through the Contact Us page. Thanks!